Product designer

with 16 years' experience.

with 16 years'

experience.

Product designer with 16 years' experience.

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Available now..!

Hi I'm Dan, and I'm passionate about using design to help your business.

My niche area is in transforming complex operational workflows into efficient and intuitive B2B SaaS products and internal tools.

Case studies

Guru Systems SaaS Platform: Design system & IA/UI redesign

B2B
SaaS
Tech startup
Energy sector
Data analytics

I single-handedly planned and delivered two design projects for a heat networks startup - enabling the business to pitch and win new clients through an improved product experience.

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Cazoo logistics dashboard: Service design & product design

B2E
Tech startup
Logistics
Dashboards
Data tables

I increased the speed and quality of Cazoo's internal logistics operations - by designing a business-to-employee platform for their national vehicle import, storage, and export operations.

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Proptech startup SaaS website: CX / UI and operational cohesion

B2C
SaaS
Tech startup
Data vis
Business operations

I revamped the brand and website UI - and helped to align the business around shared goals - by educating staff on how their roles integrated and fed into the main conversion funnel.

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