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Stage 1 - Meeting The Client


This is a chance for me to get to know you and your project, and to determine exactly what you want from your web site. We'll no doubt establish a good working relationship at this point. clients
browser

Once the size of the project has been gauged, and a list of requirements has been compiled, you will receive a project proposal. When you are satisfied with this proposal, the project can begin.

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Stage 2 - Content Collection and SEO Preperation


Content for the web site (text, images, video files, music files, etc) are gathered and analyzed.

This is also the stage where keywords (or phrases) are chosen for SEO purposes.

The Google Keyword Tool is used in keyword research to determine the most effective words and phrases. These keywords are then later distributed throughout the web site's text and code.
content collection
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Stage 3 - Site Map and Page Summary

site map
A site map is drawn up in order to help plan the distribution of the web site's content.
The example above shows a very simple site map for a small web site. The bigger the web site, the bigger and more complex the site map is.
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Stage 4 - Wire Frame

wireframe 1
wireframe 2
The web site's page layout is designed. Priority items on the page are shown in darker shades, while less important items are shown in lighter shades.
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Stage 5 - Design Concept

design concept
Abobe Photoshop is used to produce a tailored design concept.
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Stage 6 - Client Sign Off

concept one
concept two
You will be given the opportunity to point out any any changes that you would like to have made to the design concept before the building stage begins. When you happy with the design concept, the site can be built.
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Stage 7 - Building The Web Site

build
Your web site is hand coded in XHTML, CSS, Javascript, PHP and SQL. The SEO Keywords are distributed through the site's code.
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Stage 8 - Browser Testing and Validation


It is important to make sure that the site functions properly in all major web browsers, and that all XHTML
is valid. This ensures a good user experience for as many users as possible.

testing
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Stage 9 - Client Testing, Sign Off, and Launch


The web site is uploaded to a temporary URL
(ie http://www.dancollison.co.uk/test-area/lizzie-curwen/).

Here, you can preview the web site and provide any feedback before the web site goes live.

When the you are happy with the web site, it is uploaded to your own hosting account on the world wide web (ie http://www.lizziecurwen.co.uk/).

For SEO purposes, the web site is submitted to search directories and related social media pages are created.

Pay Per Click campaigns can also begin if the client requests.
launch
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Stage 10 - Analytics

analytics
Traffic to the site is monitored with Google Analytics. The monthly statistics from this can be used if you wish to review your SEO campaign.
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Stage 11 - Maintenence

before
after
Small changes are made to the web site as and when you request them. A complete site redesign requires the whole project to begin again from stage one.